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This site springfielddecorations.com had the following in the web page, "The UK Specialist in the Supply, Design and Installation of Commercial Christmas Decorations." Our analyzers observed that the webpage stated " Springfield is a market leader in the design and production of interior and exterior seasonal and in particular, Christmas display using the highest quality materials and level of expertise." The Website also stated " Springfield is committed to providing a quality service, in a manner that ensures a safe and healthy workplace for our employees and minimises our potential impact on the environment." The website's header had Springfield as the most important keyword. It was followed by Christmas Decoration, Commercial Decorations, and Commercial Christmas Decoration which isn't as ranked as highly as Springfield. The next words the site used was Christmas Installations. Christmas Supply was also included but will not be understood by web crawlers.